1. Don't make financial decisions based on emotions rather than on sound logic.
2. Don't invest under peer or group pressure instead of within your own risk profile and needs.
3. Don't believe that a simple investment solution cannot be the best for your goals.
4. Don't invest most of your money into a single asset class instead of a proper portfolio allocation.
5. Don't keep an open-ended, goalless timeframe for any investment.
6. Don't over-leverage your investments due to improper calculation of income and
expenditure.
7. Don't prefer only tax-saving investments instead of adding some better post-tax returns options as well in the portfolio.
8. Don't believe that any positive discussion about a company by an investment house means that it has bought into it.
9. Don't confuse the fact that the smartest investors are more concerned with what is happening inside companies than what is happening in their stock prices.
10. Don't overlook the fact that investing is 99% strategizing and 1% trading, and patient investors prefer stable returns over a longer period by investing in long-term themes and in well-researched ideas.
11. Don't ignore inflation, as well as currency depreciation, in financial planning, both for short-term and long-term goals.
12. Don't consider investments as an auto-pilot start-and-forget exercise, but revisit goals for course correction, if necessary.
13. Don’t be lured into investing in an equity-linked instrument for a short-term goal.
14. Don’t buy traditional insurance plans as investment instruments for meeting retirement goals.
15. Don’t expect investments to give repeat performances in all the invested years, and set realistic targets.
16. Don’t blame only the market for missed targets, as projections made by investors can go wrong even if returns are assured.
17. Don't ignore tax impact when calculating investment returns.
18. Don't short-change the tough process of selecting products by seeking quick names to invest in.
19. Don't do "trading" in the name of "investing".
20. Don't refuse course correction, but don't try to "time" the market.
2. Don't invest under peer or group pressure instead of within your own risk profile and needs.
3. Don't believe that a simple investment solution cannot be the best for your goals.
4. Don't invest most of your money into a single asset class instead of a proper portfolio allocation.
5. Don't keep an open-ended, goalless timeframe for any investment.
6. Don't over-leverage your investments due to improper calculation of income and
expenditure.
7. Don't prefer only tax-saving investments instead of adding some better post-tax returns options as well in the portfolio.
8. Don't believe that any positive discussion about a company by an investment house means that it has bought into it.
9. Don't confuse the fact that the smartest investors are more concerned with what is happening inside companies than what is happening in their stock prices.
10. Don't overlook the fact that investing is 99% strategizing and 1% trading, and patient investors prefer stable returns over a longer period by investing in long-term themes and in well-researched ideas.
11. Don't ignore inflation, as well as currency depreciation, in financial planning, both for short-term and long-term goals.
12. Don't consider investments as an auto-pilot start-and-forget exercise, but revisit goals for course correction, if necessary.
13. Don’t be lured into investing in an equity-linked instrument for a short-term goal.
14. Don’t buy traditional insurance plans as investment instruments for meeting retirement goals.
15. Don’t expect investments to give repeat performances in all the invested years, and set realistic targets.
16. Don’t blame only the market for missed targets, as projections made by investors can go wrong even if returns are assured.
17. Don't ignore tax impact when calculating investment returns.
18. Don't short-change the tough process of selecting products by seeking quick names to invest in.
19. Don't do "trading" in the name of "investing".
20. Don't refuse course correction, but don't try to "time" the market.